In a press release by Dangote Group that was available to National Press Newspaper which was attached to the story.
There are possible reasons for this “crash pricing “ of PMS.
- There is a glut in the market and it is better to sell at a lower price to prevent a shutdown of the plant because is shortage of products storage capacity.
- The previous margin was already high and could still be reduced to promote sale of larger quantities of products.
- Discounted prices are part of marketing strategies and not gifts to consumers !
